About
Hello! I’m Kayla Tai, a digital marketing strategist with over two years of experience helping businesses and organizations amplify their impact. Based in the Bay Area, California, I’m passionate about leveraging digital marketing to support climate-focused missions and drive sustainability efforts forward.
I specialize in creating strategic campaigns that drive engagement and growth by utilizing storytelling to craft compelling content and brand narratives aligned with sustainable business goals. I’ve directed digital outreach for a zero-waste grocery store, boosting revenue by 20%, and launched content strategies that increased organic reach by 30% for local initiatives. My skill set spans graphic design, social media marketing, event coordination, and community outreach, with experience managing cross-functional teams to deliver impactful projects on time and within budget.
With a B.S. in Ecology, Behavior, and Evolution and a minor in Climate Change Studies from the University of California, San Diego, I bring a comprehensive understanding of environmental systems. My work has ranged from collaborating with nonprofits in San Diego to promoting zero-waste initiatives in San Mateo, and contributing to green building projects in New Zealand.
As a Climatebase Fellow, I’m channeling my expertise into advancing sustainable solutions through digital marketing strategies. I’m driven by the belief that networking makes the dream work and enjoy collaborating with others who share a passion for sustainability. If you’re looking for a mission-driven marketing professional, let’s connect and amplify your organization’s impact for a greener future!