Byrds Filling Station
I directed all Digital Media Marketing for a Zero Waste Grocery Store & Refillery store focusing on educational and promotional content for our products and mission. Our digital marketing and outreach efforts led to a 20% revenue increase for the store.
Social Media Marketing | Digital Advertising | Content Creation | Event Coordination | Digital Marketing
Additionally, I led the creation of daily social media content for the stores Instagram, Facebook, YouTube, and Tik Tok platforms. Our content creation increased our online following by 15% and accumulated over new 50,000 impressions.
Content Creation
I created graphic designs and biweekly newsletters that promoted plastic-free habits as well as increased online awareness of zero waste lifestyle through the reconstruction of the website, distribution of newspaper ads, and curation of press releases.
Digital Marketing
I coordinated educational workshops, volunteer training, and cross promotional events with local small businesses in the Bay Area peninsula and volunteered on behalf of the store at various nonprofit and city events.
