Unibui
Unibui is a company that creates a college friendly marketplace to buy, sell, and save in your day to day by providing students with a platform to local, relevant jobs. During my time at Unibui, I played a key role in developing and executing marketing campaign strategies aimed at engaging college students with our platform.
Social Media Marketing Marketing Strategy | Content Creation | Content Marketing | Community Engagement | Marketing Campaign Management
I collaborated with the marketing team to identify target audiences, craft compelling messages, and create actionable marketing plans that aligned with Unibui's mission to support student success. By leveraging data and research, I ensured campaigns were not only creative but also results-driven, helping to drive awareness and engagement among our target demographic.
Marketing Strategy
As the lead for content creation on Unibui’s TikTok social media channel, I focused on producing dynamic, student-centered content to amplify Unibui's presence. By implementing consistent branding and experimenting with trends, I significantly boosted social media engagement, driving traffic to the marketplace and enhancing our visibility within the student community.
Social Media Marketing
In addition to strategy and content creation, I conducted in-depth research to optimize and measure digital and content marketing campaigns. By analyzing performance metrics and audience behavior, I identified opportunities for improvement and implemented data-driven adjustments to increase effectiveness.
