Ascension Competitive Dance Team at UCSD
I was the main community outreach and marketing chair for the competitive collegiate dance team called Ascension at the University of California, San Diego. With proven expertise in social media management, I drove a 27% increase in outreach and a 13% growth in online following, while successfully recruiting 19 new team members through targeted campaigns. Additionally, I mentored 12 interns in marketing and team management, led a successful fundraising campaign, and cultivated partnerships to deliver impactful initiatives aligned with organizational goals.
Social Media Marketing | Fundraising | Content Creation | Event Coordination | Team Management | Graphic Design
I managed all social media channels, including Instagram, Facebook, and TikTok, which resulted in a 27% increase in outreach. By directing targeted recruitment efforts via social media and networking events, I successfully brought 19 new students to the team. These initiatives also contributed to a 13% growth in our online following, generating over 1,500 new impressions across our platforms, particularly Instagram and Facebook.
Outreach & Engagement
In addition to my digital marketing responsibilities, I played a pivotal role in mentoring 12 interns in areas such as rehearsal administration, team management, and marketing strategy. This mentorship not only supported their professional development but also enhanced the overall efficiency and cohesion of our team. My contributions to team leadership activities ensured that both operational and outreach goals were consistently met.
Leadership & Team Development
I also managed relationships with vendors to design, budget, promote, and coordinate the shipping of customized apparel. My efforts culminated in the successful execution of a fundraising campaign to support our competition endeavors, driving both awareness and financial support for the team. Through strategic planning and collaboration, I was able to maximize resources while maintaining alignment with our organization's objectives.
